Friday, May 2, 2008


Is there any moment for a pause as an economy opts for Capitalism? Capitalism has kept shareholders restless for ever increased returns in stock returns and dividends, pushing managers continually to sell more and more. As a result creative ways have been formulated to guarantee that you and I keep buying and improving the return on their equity.

Forget nine to five and Monday to Friday; now businesses run around the clock. Not so long ago, Mc Donald’s were open until 9 PM but now you can drop by there at 4 AM as they are now open twenty four hours. Malls have frequently devised so called late night shopping, enticing us to keep spending at hours we are supposed to be sleeping.

They do not stop there and I think they have been undoubtedly responsible for blinding us from wants we do not need. Ten years ago I was content with one but they have successfully persuaded me to own two or three wristwatches because I was made to believe one is not enough (to tell me time). To some greater extent, I keep replacing my cell phone with a new one, not because it is broken but because the new comes with features I do not need and I bought new shirts just because they were on sale. I was told to lighten my skin and I did with this whitening lotion, and as soon as it was lightened, I happily followed the suggestion to tan it. I knew someone who buys all Nokia series with no apparent reason and I shook my head in disbelief to find out that a woman bought two identical cell phone pouches from a boutique store; she only owned one phone and the reason why she bought two was because she loved the LV insignia too much.

And for the pursuit of higher revenue happiness in the financial statement, they have extended targets of their products. Ever noticed commercials displaying barely a junior high school girl who survives friendship thanks to the deodorant and some high school students hanging out riding their first Hondas? The message is clear; they, in the past targeting working adults, are now preying the under-aged. And you are bound to see more of it: hair colors for toddlers, lipsticks for octogenarians, and more.

Next month I will be buying a basketball cap designed specially for babies.

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