Wednesday, December 5, 2007


I am not against CARREFOUR, HERO, GIANT, ALPHA, but I must admit that traditional markets simply give me better offers. And the better offers here are the cheaper prices; something that those supermarkets have always attracted us with.

When you go to one of those, especially during weekends, you will notice that a small number of goods, are priced so low that it would be stupid if you do not buy them. But those are just the enticer for other goods you will most probably have to buy and of course, they are priced higher. You may say "I won't buy them", but your reasoning, like 'i-want-to-save-my-time' or 'i-might-be-busy-tomorrow', sometimes come up and prevail. And by the time you finish doing your grocery shopping, you would see that the amount you spend for the other (more priced) items is bigger. Big superstores are no fools; they have spent more time studying us.

When it comes to unprocessed products, such as vegetables, fruits, fish, then supermarkets can not beat traditional markets. Again, we are not talking about those promotional stuff usually offered during the weekend by the supermarkets. The reason is obvious; transaction with merchants at traditional markets is one man’s show; they are not concerned and burdened with such things like tax, air conditioning, security officers salaries, cashiers salaries, all elements that they make up the price of a product you pay for.

But if the traditional markets do not represent the smart, modern, sophisticated you, then do not go.

No comments: